What to Put on a Landing Page That Converts

INTRODUCTION

A landing page is not a website. It does not need navigation, social media icons, or links to your blog. It has one job: get the visitor to take one specific action.

The biggest mistake coaches make with landing pages is treating them like a homepage. They add options. They add distractions. The visitor arrives and has ten different paths to take. So they choose none.

THE STRUCTURE THAT WORKS

  • A headline that speaks to the visitor's problem: Not your offer. Their problem.

  • A subheadline that introduces the solution: One sentence that bridges the gap between their pain and your offer.

  • A clear description of what they are getting: Describe it specifically. Not "get my free resource."

  • Bullet points that highlight the benefits: Focus on outcomes, not features.

  • Social proof if you have it: Testimonials, numbers, or any evidence that other people have found value.

  • A single call to action: One button. One form. One action.

WHAT TO LEAVE OFF

  • Navigation menus that let people click away.

  • Social media links that send visitors off the page.

  • Multiple offers or calls to action that create decision fatigue.

  • Long paragraphs of text that nobody will read.

  • Stock photos that add nothing to the message.

"Every element on your landing page should answer one question: does this make the visitor more likely to take the action I want them to take? If not, remove it."

THE TEST

Show your landing page to someone who knows nothing about your business. Ask them: what is this page offering me, and what am I supposed to do? If they cannot answer both instantly, the page needs work.

CONCLUSION

A landing page is not about looking pretty. It is about converting. When you strip away the distractions and focus on one clear message with one clear action, your conversion rate will reflect it.

NEED A LANDING PAGE THAT CONVERTS?

My Lead Generation Funnel service gives you a complete funnel built in Systeme.io, including the landing page, so you can start capturing leads without figuring out the tech yourself.

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Written by Achraf Ouahab

FOUNDER OF ACHRAF OUAHAB MEDIA LLC

I help coaches set their systems, handle their content, and build their funnels so they can run their business without the overwhelm.

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